Ministry of Sound to host dry day raves for the sober-curious
The Ministry of Sound is introducing a variety of no-and low-alcohol drinks to create a more inclusive club experience for the modern raver. The post Ministry of Sound to host dry day raves for the sober-curious appeared first on The Drinks Business.
The Ministry of Sound is introducing a variety of no-and low-alcohol drinks to create a more inclusive club experience for the modern raver.
To support the new initiative, riding rising talent DRIIA will head up the parties set to run from May to November.
Speaking to the drinks business, Ministry of Sound's club director Matt Long said: “Ministry of Sound is proud to embrace a new era in nightlife that respects our egalitarian legacy while moving forward with ‘sober curious’ communities.”
The inaugural event will kick off on 11 May and will run quarterly through to November, with DRIIA heading up the dry day rave parties.
Dry raves have been hosted by the likes of Ecstatic Disco and Dry Disco at the iconic club in the past, however the launch of 2025’s sober series marks the first in-house brand to have embraced alcohol-free ravers.
DRIIA, who has already been inspired by her relationship with sober raving, will bring ethereal sound blending elements of UKG, Jungle, and Breaks.
London-based artist DRIIA was named Danny Howard's BBC Radio 1 Future Star last year and, supported by favourites including Main Phase, Turno, and Jaguar, aims to spark conversations about sober raving in underground scenes.
Describing more about the plan, Long told db: “Our daytime rave series and bespoke no and low beverage range are designed for a those who prioritises connection and energy.”
Accompanying the new initiative is a new mocktail menu available in the new guest area. The menu has been curated by Laura Andrijauskaitė, the club’s bar manager and will include low- and no-alcohol beer, mushroom, and CBD drinks from brands such as Lucky Saint, Trip, and Real Co. The full menu will be available across the venue from February.
Speaking about the initiative, DRIAA explained: “For me, the focus would be demonstrating that sobriety doesn’t impinge on enjoyment - if anything it can enhance it.”
DRIAA added: “Dancing isn’t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in.”
To support the new initiative, riding rising talent DRIIA will head up the parties set to run from May to November.
Speaking to the drinks business, Ministry of Sound's club director Matt Long said: “Ministry of Sound is proud to embrace a new era in nightlife that respects our egalitarian legacy while moving forward with ‘sober curious’ communities.”
The inaugural event will kick off on 11 May and will run quarterly through to November, with DRIIA heading up the dry day rave parties.
Dry raves have been hosted by the likes of Ecstatic Disco and Dry Disco at the iconic club in the past, however the launch of 2025’s sober series marks the first in-house brand to have embraced alcohol-free ravers.
DRIIA, who has already been inspired by her relationship with sober raving, will bring ethereal sound blending elements of UKG, Jungle, and Breaks.
London-based artist DRIIA was named Danny Howard's BBC Radio 1 Future Star last year and, supported by favourites including Main Phase, Turno, and Jaguar, aims to spark conversations about sober raving in underground scenes.
Describing more about the plan, Long told db: “Our daytime rave series and bespoke no and low beverage range are designed for a those who prioritises connection and energy.”
Accompanying the new initiative is a new mocktail menu available in the new guest area. The menu has been curated by Laura Andrijauskaitė, the club’s bar manager and will include low- and no-alcohol beer, mushroom, and CBD drinks from brands such as Lucky Saint, Trip, and Real Co. The full menu will be available across the venue from February.
Speaking about the initiative, DRIAA explained: “For me, the focus would be demonstrating that sobriety doesn’t impinge on enjoyment - if anything it can enhance it.”
DRIAA added: “Dancing isn’t something that should be mutually exclusive with drinking, and to offer a space where music and community takes priority would be important in this ever-growing sober-curious society we live in.” 
