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Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”
Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.
Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.
