Swiss brand Mavala repositions for the future with a refreshed identity

Mavala Switzerland celebrated its 65th anniversary in 2024. To Doris Maute, CEO and heir of the heritage and family brand, it was time to give it a new impetus by revamping its visual identity and positioning. This spring, she unveils a new logo, launches the brand's first e-shop, and floods on social media with a corporate campaign. Founded in 1959 in Geneva by Madeleine Van Landeghem, Mavala launched the first nail hardener & nail care serum – Mavala Scientifique K+ is still one of... - Companies & industry

Apr 22, 2025 - 01:34

Mavala Switzerland celebrated its 65th anniversary in 2024. To Doris Maute, CEO and heir of the heritage and family brand, it was time to give it a new impetus by revamping its visual identity and positioning. This spring, she unveils a new logo, launches the brand's first e-shop, and floods on social media with a corporate campaign.
Founded in 1959 in Geneva by Madeleine Van Landeghem, Mavala launched the first nail hardener & nail care serum – Mavala Scientifique K+ is still one of... - Companies & industry