L'Oréal makes strategic investment in Korean perfume brand BORNTOSTANDOUT
BORNTOSTANDOUT, a Korean luxury perfume label, has completed a Series A funding round led by US consumer-specialized venture firm, Touch Capital and BOLD, L'Oréal's corporate venture capital fund. The fundraising, the financial terms of which have not been disclosed, is expected to fuel BORNTOSTANDOUT's offline expansion, particularly across Europe and the U.S., giving consumers in these regions the chance to experience the brand's innovative take on retail and olfactory discovery.... - Companies & industry / A la une
BORNTOSTANDOUT, a Korean luxury perfume label, has completed a Series A funding round led by US consumer-specialized venture firm, Touch Capital and BOLD, L'Oréal's corporate venture capital fund.
The fundraising, the financial terms of which have not been disclosed, is expected to fuel BORNTOSTANDOUT's offline expansion, particularly across Europe and the U.S., giving consumers in these regions the chance to experience the brand's innovative take on retail and olfactory discovery....
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