Sabé Masson, the revival of a forerunner of the perfume industry

The pioneer of solid perfumes is back with three new shareholders and a strong concept of alcohol-free ‘skincare fragrances'. Driven by the visionary personality of its founder, Isabelle Masson, later joined by Boris Gratini, the co-founder of Nailmatic, and digital communication expert Hélène Ortola, the brand is re-entering the race with new fragrances and planning to open its own store. The story of Sabé Masson started in 2013 with ‘soft perfumes', an innovative collection of... - Companies & industry

Mar 4, 2025 - 08:33

The pioneer of solid perfumes is back with three new shareholders and a strong concept of alcohol-free ‘skincare fragrances'. Driven by the visionary personality of its founder, Isabelle Masson, later joined by Boris Gratini, the co-founder of Nailmatic, and digital communication expert Hélène Ortola, the brand is re-entering the race with new fragrances and planning to open its own store.
The story of Sabé Masson started in 2013 with ‘soft perfumes', an innovative collection of... - Companies & industry