Kering: presenting four finalists of Kering Generation Award X Jewelry
Gucci Menswear SS25 Ready to Wear Credits: ©Launchmetrics/spotlight Announced in November 2024, the Kering Generation Award X Jewelry aims to encourage innovation and promote sustainable development in the world of jewellery. Launched in collaboration with the CIBJO—the World Jewellery Confederation—and under the scientific direction of Poli, the Kering Generation Award X Jewelry unveils the four finalists of the very first edition. Students and start-ups were invited to imagine a piece or collection of jewellery around the theme ‘Second chance, first choice’. In May, the shortlisted candidates presented their concept to a jury of experts. Four of them stood out: two in the ‘start-ups’ category and two in the ‘students’ category. In the ‘start-up’ category, the finalists are: Ex Oblivione, a French brand that combines innovation and fine jewellery by recycling declassified or unused parts from real space missions. The aim is to transform components used to protect satellites into high-end creations. Ianyan, a Chinese brand that, through its collections, uses fractured opals and other stones “abandoned by conventional jewellery due to their raw beauty”, according to a statement. The company promotes the circular economy by selecting so-called ‘imperfect’ gemstones in order to revive their sparkle and give them a new life through craftsmanship. Each piece is designed to be repaired, transformed or recomposed. In the ‘students’ category, the finalists are: Lee Min Seo (South Korea) who created a collection from the leather of a traditional Korean percussion instrument, the ‘jang-gu’ (drum), destined to be thrown away. The ambition of this project, entitled ‘Rhythm Reborn’, is to promote cultural preservation and reinvent Korean music, while defending the colours of the Hongik University. Tony Favorito (US), who represents the Rochester Institute of Technology. He wants to restore emotional value to unused materials by creating modular rings made from fragments of stone or marble, themselves from renovation work. Called ‘Memory Fragment’, the project aims to transform floor or wall coverings into jewellery. The finalists will unveil their completed projects on June 7, 2025, at the JCK show in Las Vegas, one of the largest international trade fairs in the jewellery industry. The initiative is supported by Kering’s jewellery houses: Boucheron, Pomellato, DoDo and Qeelin. In 2017, as part of its sustainable development strategy, Kering joined the ‘Plug and Play - Fashion for Good’ accelerator, which aims to identify more sustainable and innovative materials and processes in Europe. One year later, the group launched the first edition of the Kering Generation Award in partnership with Plug and Play China to support Chinese start-ups in having a positive environmental and social impact. Since then, the initiative has expanded to Japan, then to Saudi Arabia with the support of the Fashion Commission. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
Announced in November 2024, the Kering Generation Award X Jewelry aims to encourage innovation and promote sustainable development in the world of jewellery.
Launched in collaboration with the CIBJO—the World Jewellery Confederation—and under the scientific direction of Poli, the Kering Generation Award X Jewelry unveils the four finalists of the very first edition.
Students and start-ups were invited to imagine a piece or collection of jewellery around the theme ‘Second chance, first choice’.
In May, the shortlisted candidates presented their concept to a jury of experts. Four of them stood out: two in the ‘start-ups’ category and two in the ‘students’ category.
In the ‘start-up’ category, the finalists are:
Ex Oblivione, a French brand that combines innovation and fine jewellery by recycling declassified or unused parts from real space missions. The aim is to transform components used to protect satellites into high-end creations.
Ianyan, a Chinese brand that, through its collections, uses fractured opals and other stones “abandoned by conventional jewellery due to their raw beauty”, according to a statement. The company promotes the circular economy by selecting so-called ‘imperfect’ gemstones in order to revive their sparkle and give them a new life through craftsmanship. Each piece is designed to be repaired, transformed or recomposed.
In the ‘students’ category, the finalists are:
Lee Min Seo (South Korea) who created a collection from the leather of a traditional Korean percussion instrument, the ‘jang-gu’ (drum), destined to be thrown away. The ambition of this project, entitled ‘Rhythm Reborn’, is to promote cultural preservation and reinvent Korean music, while defending the colours of the Hongik University.
Tony Favorito (US), who represents the Rochester Institute of Technology. He wants to restore emotional value to unused materials by creating modular rings made from fragments of stone or marble, themselves from renovation work. Called ‘Memory Fragment’, the project aims to transform floor or wall coverings into jewellery.
The finalists will unveil their completed projects on June 7, 2025, at the JCK show in Las Vegas, one of the largest international trade fairs in the jewellery industry.
The initiative is supported by Kering’s jewellery houses: Boucheron, Pomellato, DoDo and Qeelin.
In 2017, as part of its sustainable development strategy, Kering joined the ‘Plug and Play - Fashion for Good’ accelerator, which aims to identify more sustainable and innovative materials and processes in Europe. One year later, the group launched the first edition of the Kering Generation Award in partnership with Plug and Play China to support Chinese start-ups in having a positive environmental and social impact. Since then, the initiative has expanded to Japan, then to Saudi Arabia with the support of the Fashion Commission.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
This article was translated to English using an AI tool.
