Jotim's Amber Lip Gloss redefines long-wear with new film forming technology

As the “no-makeup makeup” and “glossy lips” trends take center stage in the global beauty landscape of 2025, Jotim unveils the groundbreaking Amber Lip Gloss. Powered by its proprietary Heart Locker Film-Forming Technology, this triple-layer innovation delivers an unmatched 36-hour glossy wear, redefining the standard set by traditional glosses, which typically last just 6 to 12 hours. At this year's MakeUp in Paris, Jotim is riding the wave of the “no-makeup makeup” and ultra-glossy lip... - Innovation & new products / publi-redac

Jun 17, 2025 - 07:00
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Jotim's Amber Lip Gloss redefines long-wear with new film forming technology

As the “no-makeup makeup” and “glossy lips” trends take center stage in the global beauty landscape of 2025, Jotim unveils the groundbreaking Amber Lip Gloss. Powered by its proprietary Heart Locker Film-Forming Technology, this triple-layer innovation delivers an unmatched 36-hour glossy wear, redefining the standard set by traditional glosses, which typically last just 6 to 12 hours.
At this year's MakeUp in Paris, Jotim is riding the wave of the “no-makeup makeup” and ultra-glossy lip... - Innovation & new products /