e.l.f. Launches AI-Powered Color Analysis Tool with Pinterest Integration

THE WHAT? e.l.f. Cosmetics has introduced “color e.l.f.nalysis,” a new digital tool that offers users a personalized color season analysis based on a selfie. The platform is integrated with Pinterest and generates shoppable, curated boards featuring e.l.f. products aligned with the user’s color profile.

THE DETAILS The tool analyzes three elements—hue (warm or cool), value (light or deep), and chroma (bright or muted)—to determine a user’s color season. Based on this, Pinterest boards are populated with matching makeup products. The experience uses Pinterest’s latest collages format and draws on the platform’s search and shopping data, which has seen growing interest in seasonal color analysis.

e.l.f. worked with Pinterest’s insights team, creators, and the agency Movement Strategy to develop content and expand reach. The feature will also be showcased at Pinterest Manifestival in Cannes on June 19.

THE WHY? The launch responds to increasing consumer demand for personalized beauty tools, particularly around color theory. With search interest in color analysis rising significantly, the tool positions e.l.f. to capitalize on trend-driven shopping behavior through a platform where beauty inspiration and purchase intent intersect.

Source: businesswire

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