Joico names Kate Hudson as first celebrity spokesperson
Joico has announced the appointment of Kate Hudson as its very first global celebrity spokesperson. The brand’s campaign and partnership with the actor launches this month and will last through the end of Q1 2026. The post Joico names Kate Hudson as first celebrity spokesperson appeared first on Global Cosmetics News.
THE WHAT? Joico has announced the appointment of Kate Hudson as its very first global celebrity spokesperson. The brand’s campaign and partnership with the actor launches this month and will last through the end of Q1 2026.
THE DETAILS Hudson will be featured prominently throughout the brand’s digital advertising, raising awareness among at-home consumers while speaking to the professional hairdresser community and continuing its support and engagement with its primary audience.
THE WHY? The Henkel-owned brand is celebrating its 50th anniversary this year and the partnership is part and parcel of its mission to promote ‘joi’ in hair care.
The post Joico names Kate Hudson as first celebrity spokesperson appeared first on Global Cosmetics News.
