Italy’s Prada Group sustains strong growth momentum in 2024
Prada Group achieved strong growth in 2024, driven by brand desirability, innovation, and disciplined execution. Miu Miu brand saw exceptional retail momentum, while Prada brand maintained steady growth. The group focused on expanding its retail network, advancing digital transformation, and enhancing sustainability efforts. Strategic investments further reinforced its market position.
Prada Group achieved strong growth in 2024, driven by brand desirability, innovation, and disciplined execution.
Miu Miu brand saw exceptional retail momentum, while Prada brand maintained steady growth.
The group focused on expanding its retail network, advancing digital transformation, and enhancing sustainability efforts.
Strategic investments further reinforced its market position.
