Inside Puma’s new brand positioning and largest global campaign to date

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

Mar 20, 2025 - 15:59
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Inside Puma’s new brand positioning and largest global campaign to date

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”