In pictures: Lululemon opens its biggest European store on Regent Street

Lululemon has opened its largest store in Europe, the Middle East, and Africa (EMEA) on London’s Regent Street.

The 8,923sq ft space is nearly double the size of its previous flagship on the same street and marks a significant milestone in the Canadian activewear brand’s growth.

The newly designed two-floor store showcases a complete range of Lululemon’s innovative apparel and accessories, catering to both men and women for activities like yoga, running, and training.

In addition to its popular leggings and activewear, the store also stocks the brand’s growing footwear and lifestyle offerings.

Unique features of the flagship include the largest “pant wall” in Europe, displaying an extensive range of leggings, including its best-selling Align style.

It also houses the biggest menswear section in the region, as well as a water bottle personalisation station and a dynamic staircase light feature that adjusts throughout the day, adding an extra layer of interactive design to the shopping experience.

This new Regent Street location is expected to become one of Lululemon’s highest-performing stores globally. With double the size of the previous store, guests can explore the full scope of its offerings across two floors.

Lululemon EMEA senior VP Sarah Clark said: “We’re so excited to open the doors to our biggest store in EMEA. Regent Street is one of the most important shopping destinations in the world, and 11 years after opening our first store in London we’re delighted to welcome our community to our newest flagship store.

“With double the space of our previous location, our guests will be able to discover our all-gender offering for yoga, run, training, casual, localised product and more, across two incredible floors showcasing our latest beautiful store design.”

To celebrate the opening, the activewear giant has organised a week of exciting events and activations.

Highlights include a newsstand takeover with exclusive Lululemon treats and performances from brand ambassadors like Olympic gold medalist Phil Wizard.

Lululemon has also teamed up with the personalised running coach app Runna for a special 8km run event through London. Guests can also look forward to community movement sessions at The Vinyl Factory Soho, followed by a disco-house dance party with local DJs.

“The UK has been a crucial market for us, and we have ambitious goals to quadruple international sales from 2021 to 2026,” Clark added.

“This flagship will become a must-visit destination for both local and international guests as we continue our expansion in EMEA.”

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