Huda Beauty to sell stake in Kayali to General Atlantic
Huda Beauty has announced its intention to sell its share in fragrance brand Kayali with a view to separating the brand from its parent. Kayali face Mona Kattan will partner with General Atlantic to jointly own Kayali post sale, and to support the brand’s ambitious expansion plans. The post Huda Beauty to sell stake in Kayali to General Atlantic appeared first on Global Cosmetics News.
THE WHAT? Huda Beauty has announced its intention to sell its share in fragrance brand Kayali with a view to separating the brand from its parent. Kayali face Mona Kattan will partner with General Atlantic to jointly own Kayali post sale, and to support the brand’s ambitious expansion plans.
THE DETAILS Following General Atlantic’s investment, Kayali will operate as an independent company. The new partnership will provide the necessary resources and expertise to accelerate the brand’s growth. Mona Kattan will remain in situ as CEO.
Huda Beauty plans to use the proceeds from the sale to fully redeem the ownership interest held by TSG Consumer since 2017, returning the brand to full founder ownership.
THE WHY? Melis Kahya Akar, Managing Director and Head of Consumer for EMEA at General Atlantic, explains, “Fragrance is one of the fastest growing segments in the beauty industry, and Kayali has redefined the sector through its imagination, authenticity, and emotional connection to consumers around the world. Mona has built something truly special – a brand that resonates across generations and cultures, enabling personalization and attracting both fragrance enthusiasts and newcomers to the category alike. We see immense opportunity for Kayali to continue its growth journey as the brand expands its global community.”
The post Huda Beauty to sell stake in Kayali to General Atlantic appeared first on Global Cosmetics News.
