How Podcasting Can Drive Your Business Development

Are you marketing strategically — or just throwing things at the wall and hoping something sticks?

“We’re not trying to get you to be the foremost American divorce lawyer — we want you to be Chicagoland’s high-net-worth or father-focused divorce lawyer,” says Dennis Meador, an entrepreneur who helps attorneys grow their practices.

“And when you become that — now you’re owning your market, and it’s a huge benefit to you.”

In this episode of “Be That Lawyer,” Dennis Meador joins me to share how lawyers can build a powerful personal brand, create content that resonates, and use podcasting as a business development tool.

Here are some insights from our conversation.

Your Website Is Your First Impression

Most clients check out a lawyer’s website before making contact — make sure it clearly reflects your expertise and value.

Podcasting Is a Hidden Gem

Going viral isn’t the goal — speaking directly to your ideal audience is. Even 50 engaged listeners can be more valuable than 50,000 views.

A strong marketing strategy aligns with your ideal client profile and jurisdictional realities — Dennis shares how to get it right.

Want to build a brand that attracts the right clients? Listen to the full conversation here.

You can also listen to our most recent episode here.

Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin/.

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