Holland America Line Debuts New Global Brand Campaign
Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line’s more than 150-year history while positioning the brand for future growth.
Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line’s more than 150-year history while positioning the brand for future growth.
