Hallgarten expands into global travel retail

Hallgarten & Novum Wines has signed a deal with the owners of Duty Free Americas in what marks the wine importer’s first foray into the global travel retail sector. The post Hallgarten expands into global travel retail appeared first on The Drinks Business.

Feb 19, 2025 - 12:21
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Hallgarten expands into global travel retail
Hallgarten & Novum Wines has signed a deal with the owners of Duty Free Americas in what marks the wine importer’s first foray into the global travel retail sector. The contract, which has been signed with the travel retail, luxury goods and distribution business UETA MEA, will see Hallgarten Wines become a wine supplier to the business’ operation in the Middle East. Speaking about the agreement, UETA MEA general manager Joe Swords said: “We are delighted that Hallgarten & Novum Wines has expanded into the global travel retail sector, helping us to develop our premium wine offering in the Middle East. We have been particularly impressed with the Hallgarten team’s portfolio and ability to service our operation from its base in the UK.” To supplement its team, Hallgarten has enlisted the services of GTR specialist, Kelly Stevenson who will work exclusively with Hallgarten & Novum Wines' international director of sales Steve Gerrard as a consultant to advise and support the business as it breaks into the market.. Stevenson, who is the owner of JetVine Consultancy, admitted: “Global travel is my passion, and I was thrilled when Steve and the team got in touch to help launch Hallgarten Wines’ GTR offering to the trade. The sector is vast and wide open for new entrants to the market; with Hallgarten Wines’ proposition they are able to streamline the process for retailers and operators, offering them access to some of the world’s finest wines.” Gerrard explained: “We believe there is a significant opportunity to simplify and improve the logistics of the GTR wine supply chain. Through leveraging our strong partnerships with our winery, warehousing and distribution partners, we are able to offer a comprehensive solution that supports the needs of global retailers and operators. Our aim is to provide a seamless experience for rail, air and sea operators, helping them to optimise operations while offering a selection of world-class wines.” Gerrard added: “We are thrilled to have Kelly on board to help guide our efforts in the global travel retail sector. Her expertise in this space will be invaluable as we continue to expand our reach and bring our efficient solutions to a wider audience.”