Gen Z redefines perfume and its use on social media
The group Semantiweb, an expert in social media listening and consumer intelligence, examined the spontaneous conversations between youngsters on social media (Instagram, X, Facebook, TikTok and others) to analyse their relationship with perfume. To Julie-Anne Noublanche, a marketing consultant specialized in this industry, their new consumer codes are reshaping the industry. To Julie-Anne Noublanche, a consultant specialized in the beauty sector at Semantiweb, Gen Z conversations about... - Markets & trends
The group Semantiweb, an expert in social media listening and consumer intelligence, examined the spontaneous conversations between youngsters on social media (Instagram, X, Facebook, TikTok and others) to analyse their relationship with perfume. To Julie-Anne Noublanche, a marketing consultant specialized in this industry, their new consumer codes are reshaping the industry.
To Julie-Anne Noublanche, a consultant specialized in the beauty sector at Semantiweb, Gen Z conversations about...
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Markets & trends
