Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. Today's consumers seek more than just products; they desire solutions that enrich their lives and promote sustainable practices. BASF's Longevity Ecosystem is at the forefront of this transformation, embracing a holistic approach that integrates planetary, physical, and emotional well-being. With global life expectancy on the rise and 22% of the world's population expected to be over the age... - BASF Personal Care

Apr 15, 2025 - 03:10

As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. Today's consumers seek more than just products; they desire solutions that enrich their lives and promote sustainable practices. BASF's Longevity Ecosystem is at the forefront of this transformation, embracing a holistic approach that integrates planetary, physical, and emotional well-being.
With global life expectancy on the rise and 22% of the world's population expected to be over the age... - BASF Personal Care