Embedding returns within the e-commerce offer
With a challenging 12 months ahead predicted to bring higher prices, retailers need to make radical changes to reduce costs and safeguard consumer loyalty and spending. Andrew Tavener, Head of Marketing at Descartes, explores the opportunity to add returns collections to existing delivery schedules and the implications for cost control, reduced empty miles and customer experience.
With a challenging 12 months ahead predicted to bring higher prices, retailers need to make radical changes to reduce costs and safeguard consumer loyalty and spending. Andrew Tavener, Head of Marketing at Descartes, explores the opportunity to add returns collections to existing delivery schedules and the implications for cost control, reduced empty miles and customer experience.
