Charlotte Tilbury Debuts at Bluemercury Amid Growing US Beauty Demand

THE WHAT? Global makeup, skincare, and fragrance phenomenon Charlotte Tilbury has landed in select Bluemercury stores across the US and on Bluemercury.com. This collaboration brings Tilbury’s cult-favorite best-sellers, like Pillow Talk Lip Cheat and Magic Cream, to an even broader consumer base in one of her largest global markets.

THE DETAILS 

• The British-born brand’s new product lineup at Bluemercury includes Tilbury’s Airbrush Flawless range, Hollywood Flawless Filter, Beauty Light Wands, and the newly expanded seven-shade Hollywood Contour Wands.

• Shoppers can also discover the brand’s first-ever Fragrance Collection of Emotions, along with new Immediate Eye Revival Patches and Exagger-Eyes Volume Mascara.

• In-store, customers can receive personalized skincare consultations and makeup transformations, reflecting Charlotte Tilbury’s mission to make everyone feel their most confident.

• The partnership follows Charlotte Tilbury’s record-breaking success in the US, ranking as a top 3 makeup brand and top 5 overall beauty brand in 2024.

• Both Charlotte Tilbury MBE and Bluemercury CEO Maly Bernstein emphasized the shared values of empowerment, innovation, and luxury in announcing the new retail arrangement.

THE WHY? As consumers demand high-performance beauty solutions, Charlotte Tilbury’s strategy is to meet them where they shop—namely, through a trusted luxury retailer like Bluemercury. The alliance blends Tilbury’s globally adored personal care formulas with Bluemercury’s curated approach to prestige beauty, catering to a growing consumer group that values expertise, convenience, and cosmetic quality.

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