Chanel tackles counterfeits with elogo for authorised retailers
Chanel has created an elogo for its authorised retail partners to display on their sites. The registered trademark is designed to reassure shoppers that the products being sold are genuine and comply with the requisite safety standards. The post Chanel tackles counterfeits with elogo for authorised retailers appeared first on Global Cosmetics News.
THE WHAT? Chanel has created an elogo for its authorised retail partners to display on their sites. The registered trademark is designed to reassure shoppers that the products being sold are genuine and comply with the requisite safety standards.
THE DETAILS According to a report published by WWD, the elogo has been rolled out worldwide and it’s hoped it will hope tackle the increasing problem of counterfeit cosmetics.
THE WHY? Chanel said in a statement, per WWD, “This elogo allows consumers to easily identify whether Chanel cosmetics are being sold by authorized partners, thus ensuring that they are buying authentic products that comply with all quality standards.”
The post Chanel tackles counterfeits with elogo for authorised retailers appeared first on Global Cosmetics News.
