Bikkembergs bolsters licensing business, boosts retail expansion

The sport couture label owned by Chinese group Modern Avenue is tapping a thriving licensing business and is set to open 16 stores in 2 years in Russia, Central Asia and Morocco, while terminating women's ready-to-wear.

Feb 19, 2025 - 20:46
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Bikkembergs bolsters licensing business, boosts retail expansion
The sport couture label owned by Chinese group Modern Avenue is tapping a thriving licensing business and is set to open 16 stores in 2 years in Russia, Central Asia and Morocco, while terminating women's ready-to-wear.