Beyond Basic debuts as Indian skincare brand

Mumbai and Los Angeles-based entrepreneurial siblings Heena Shah and Aakash Raj have launched Beyond Basic as an Indian skincare label that aims to simplify modern beauty routines through multifunctional products.

May 26, 2025 - 19:05
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Beyond Basic debuts as Indian skincare brand
Mumbai and Los Angeles-based entrepreneurial siblings Heena Shah and Aakash Raj have launched Beyond Basic as an Indian skincare label that aims to simplify modern beauty routines through multifunctional products.