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Australia’s online shopping hits record $69 bn in 2024: Report
Australia’s e-commerce hit $69 billion in 2024, driven by rising costs, marketplaces, and older shoppers. Reliable delivery (85 per cent), free shipping (56 per cent), and easy returns (65 per cent) build trust. Gen Zs and Millennials seek personalised deals, sustainable recommerce, and fast delivery, with three-quarters planning to shop online more in the coming years.
Australia’s e-commerce hit $69 billion in 2024, driven by rising costs, marketplaces, and older shoppers.
Reliable delivery (85 per cent), free shipping (56 per cent), and easy returns (65 per cent) build trust.
Gen Zs and Millennials seek personalised deals, sustainable recommerce, and fast delivery, with three-quarters planning to shop online more in the coming years.
