Blissim boosts growth by taking over Glossybox subscribers in Europe
The French leader of beauty boxes, Blissim – formerly known as Birchbox France – grows further in Europe after signing a strategic agreement to enter its rival Glossybox's German, Austrian, Swiss and French markets. To Quentin Reygrobellet, the brand's cofounder, it is a crucial step forward in his efforts to refocus the company's economic model onto product discovery, rather than e-commerce. Fifteen years after it was launched in France as JolieBox, the company specialising in cosmetics... - Companies & industry
The French leader of beauty boxes, Blissim – formerly known as Birchbox France – grows further in Europe after signing a strategic agreement to enter its rival Glossybox's German, Austrian, Swiss and French markets. To Quentin Reygrobellet, the brand's cofounder, it is a crucial step forward in his efforts to refocus the company's economic model onto product discovery, rather than e-commerce.
Fifteen years after it was launched in France as JolieBox, the company specialising in cosmetics...
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Companies & industry
