Asda poaches Tesco veteran for new chief people officer

Asda has named Tesco veteran James Goodman as its new chief people officer.

Apr 15, 2025 - 11:23
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Asda poaches Tesco veteran for new chief people officer
Asda has named Tesco veteran James Goodman as its new chief people officer.
The supermarket said Goodman will join Asda later this year from Tesco, where he spent twelve years, most recently as the people director for the UK and ROI, responsible for all people related matters, including labour relations, recruitment, learning, early careers and health and wellbeing.
Goodman has also worked in Shanghai as sourcing director for the UK’s largest grocer’s home and clothing division and spent 6 years at Gap.


Asda executive chairman Allan Leighton said: “I’m looking forward to welcoming James to Asda later this year. He brings a huge amount of experience with him and will be a vital part of the leadership team as we continue to rebuild and deliver on our ambition to once again be the best place to work in the UK.”

Goodman said: “I’m thrilled to be joining Asda and – most of all – being able to introduce myself to the wonderful colleagues that power Asda day in and day out.

“Asda is a great business and I can’t wait to roll my sleeves up and join Allan and the rest of the leadership team on our mission to return Asda to where it belongs, as a champion for hard working families and a brilliant place to work.”

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