AI-powered personalisation drives $229 billion in sales as 44% of UK shoppers prioritise tailored offers

Artificial Intelligence is increasingly influencing how brands approach personalisation and loyalty, with data showing that tailored offers and rewards are not just enhancing customer experience, they’re driving real business results.

Feb 26, 2025 - 12:04
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AI-powered personalisation drives $229 billion in sales as 44% of UK shoppers prioritise tailored offers
Artificial Intelligence is increasingly influencing how brands approach personalisation and loyalty, with data showing that tailored offers and rewards are not just enhancing customer experience, they’re driving real business results.