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A spoonful of stardom: Weetabix rallies all-star icons in multi-year campaign
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an inspiring +360 activation aimed at driving category value, shopper engagement and household penetration. Backed by a +2.5% increase in year-on-year consumption, Weetabix is tapping into the power of household names to champion the cereal that helped inspire their journey. The […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!
Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an inspiring +360 activation aimed at driving category value, shopper engagement and household penetration. Backed by a +2.5% increase in year-on-year consumption, Weetabix is tapping into the power of household names to champion the cereal that helped inspire their journey. The […]
If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News
