Will the Budweiser Ultimate Dispense System ‘revolutionise’ beer?
The Budweiser Ultimate Dispense System (BUDS) has been launched by AB InBev-owned Budweiser Brewing Group with the claim it will “revolutionalise beer dispense’. The post Will the Budweiser Ultimate Dispense System ‘revolutionise’ beer? appeared first on The Drinks Business.
The Budweiser Ultimate Dispense System (BUDS) has been launched by AB InBev-owned Budweiser Brewing Group with the claim it will “revolutionalise beer dispense’.
The new kit, which according to the global beer company, will “improve quality and operational efficiency” will offer “industry first features and technologies which elevate beverage quality, improve operational efficiency and offer real-time tap-level analytics to customers”.
The beer giant has said that “BUDS combines cutting-edge dispense innovation from cellar to bar to ensure consumers always experience Budweiser Brewing Group brands at their very best”. The new system has “fully connected cellar modules and drop lines, eliminate hotspots and ensure products are always perfectly poured” plus the BUDS system comes with an automated line cleaning system which it has said “significantly reduces labour and ensures perfect execution with a regular four-week cleaning cycle”.
Describing the launch, Budweiser Brewing Group on trade sales director Sunny Mirpuri said: “Our mission was to create the most intelligent, user friendly and quality-focused dispense system on the market. BUDS was designed by working with industry experts to combine cutting-edge innovations to deliver the ultimate advanced dispense package for our customers.”
All information from keg to tap is shared with the customer and the system’s data-driven tool provides customers with full visibility on tap performance, quality and rate of sale (ROS), which also alerts the BUDS maintenance team of any potential quality or equipment issues before they arise.
Additionally, the company has said that preventative maintenance goes even further due to the ”fully connected remote coolers which provide a 360-degree view of cooling performance 24 hours a day as well as offering energy saving benefits compared to standard remote coolers”.
According to AB InBev, the BUDS pilot scheme has been a “huge success, with over 98% of pours meeting Budweiser Brewing Group’s dispense quality standards”. As such, the dispense system has already been installed across a series of London locations, including: the Hippodrome Casino, the Excel London and Market Halls Oxford Street, with plans for further installations in key locations across the UK this year.
Mirpuri explained: “BUDS guarantees quality and consistency in every pint while offering a powerful tool for business management, quality control, and preventive maintenance through BUDS analytics. We have now poured over 500,000 pints through our BUDS system and have seen a dramatic uplift in quality when compared to standard dispense. We are already working on new ways to improve the system to keep pushing the boundaries of dispense quality and ultimately improve our consumers’ experience of our world-class brands on draught.”
Speaking as a BUDS customer, Market Hall's head of operations Katie Akers insisted: “The BUDS system has been a great addition to our setup. It keeps the beer perfectly chilled, makes line cleaning a breeze and gives us early warnings if there are any quality issues. This means less wastage and consistent quality, helping us save time and manage costs better while ensuring we serve the best beer possible to our guests.”
The new kit, which according to the global beer company, will “improve quality and operational efficiency” will offer “industry first features and technologies which elevate beverage quality, improve operational efficiency and offer real-time tap-level analytics to customers”.
The beer giant has said that “BUDS combines cutting-edge dispense innovation from cellar to bar to ensure consumers always experience Budweiser Brewing Group brands at their very best”. The new system has “fully connected cellar modules and drop lines, eliminate hotspots and ensure products are always perfectly poured” plus the BUDS system comes with an automated line cleaning system which it has said “significantly reduces labour and ensures perfect execution with a regular four-week cleaning cycle”.
Describing the launch, Budweiser Brewing Group on trade sales director Sunny Mirpuri said: “Our mission was to create the most intelligent, user friendly and quality-focused dispense system on the market. BUDS was designed by working with industry experts to combine cutting-edge innovations to deliver the ultimate advanced dispense package for our customers.”
All information from keg to tap is shared with the customer and the system’s data-driven tool provides customers with full visibility on tap performance, quality and rate of sale (ROS), which also alerts the BUDS maintenance team of any potential quality or equipment issues before they arise.
Additionally, the company has said that preventative maintenance goes even further due to the ”fully connected remote coolers which provide a 360-degree view of cooling performance 24 hours a day as well as offering energy saving benefits compared to standard remote coolers”.
According to AB InBev, the BUDS pilot scheme has been a “huge success, with over 98% of pours meeting Budweiser Brewing Group’s dispense quality standards”. As such, the dispense system has already been installed across a series of London locations, including: the Hippodrome Casino, the Excel London and Market Halls Oxford Street, with plans for further installations in key locations across the UK this year.
Mirpuri explained: “BUDS guarantees quality and consistency in every pint while offering a powerful tool for business management, quality control, and preventive maintenance through BUDS analytics. We have now poured over 500,000 pints through our BUDS system and have seen a dramatic uplift in quality when compared to standard dispense. We are already working on new ways to improve the system to keep pushing the boundaries of dispense quality and ultimately improve our consumers’ experience of our world-class brands on draught.”
Speaking as a BUDS customer, Market Hall's head of operations Katie Akers insisted: “The BUDS system has been a great addition to our setup. It keeps the beer perfectly chilled, makes line cleaning a breeze and gives us early warnings if there are any quality issues. This means less wastage and consistent quality, helping us save time and manage costs better while ensuring we serve the best beer possible to our guests.” 
