Wild Idol secures new listings across The Edwardian Group

Naturally alcohol-free sparkling wine Wild Idol will feature on the lists of multiple venues under the Edwardian Hotels London portfolio. The post Wild Idol secures new listings across The Edwardian Group appeared first on The Drinks Business.

Feb 25, 2025 - 12:29
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Wild Idol secures new listings across The Edwardian Group
Naturally alcohol-free sparkling wine Wild Idol will feature on the lists of multiple venues under the Edwardian Hotels London portfolio. Edwardian's luxury line-up of hotels, restaurants and bars has responded to the growing demand for sophisticated alcohol-free alternatives by introducing Wild Idol to its menus. Edwardian said it selected Wild Idol for its "exceptional craftsmanship" and ability to provide "a refined alternative to traditional alcoholic drinks".Handcrafted from a superior blend of grapes, Wild Idol has never contained alcohol. Vegan, low-calorie, Halal-certified and gluten-free, Wild Idol can now be found at The Londoner, incorporated into  Wild Idol ‘Shiso’ cocktail in its elegant Champagne bar The Stage, as well as being available in the establishment's rooftop izakaya bar 8 at The Londoner. The alcohol-free sparkler can also be enjoyed at The May Fair Hotel, where it’s served in The May Fair Kitchen and The May Fair Bar. Additionally, The Edwardian Manchester offers Wild Idol at its award-winning Japanese and Mexican restaurant, Peter Street Kitchen, and The Library Champagne Bar, where it pairs perfectly with the venue's afternoon tea.

Luxury hospitality

"Edwardian Hotels London are leaders in luxury hospitality, so it’s great to bring Wild Idol to their esteemed venues," says Paul Beavis, CEO, Wild Idol. "This collaboration ensures guests can enjoy an elevated, naturally alcohol-free drinking experience that perfectly complements the refined surroundings of The Londoner, The May Fair Kitchen, and The Library." Manav Joshi, food and beverage operations director at Edwardian, added: "We are always looking for ways to enhance our guests' experience, and the addition of Wild Idol to our menus reflects our commitment to offering high-quality, alcohol-free alternatives." Exceptional vineyards Working with exceptional vineyards, Wild Idol's winemaking process, overseen by a team of English winemakers, produces the finest aromatics and flavour.  Production and bottling currently takes place in the Rheinhessen region of Germany.  Wild Idol strives to use sustainable practices and environmentally-friendly materials in its production wherever possible - from upcycled corks to recycled glass and natural soy printing on labels. Wild Idol is also a member of 1% for the Planet - a global organisation tackling the world’s environmental issues. As a 1% member, Wild Idol has committed to donating 1% of its annual sales to environmental causes that drive real change.