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Why Branding Matters More Than Ever for Hotels & By Bruno Benedini
Travel is back & and in a big way. After years of restrictions and uncertainty, people are embracing their wanderlust like never before. But as travelers flood back into hotels, resorts and boutique B&Bs, the competition for their attention has never been fiercer. This makes one thing abundantly clear: Branding isn’t just a concept. It’s a hotel brand's secret weapon.
Travel is back & and in a big way. After years of restrictions and uncertainty, people are embracing their wanderlust like never before. But as travelers flood back into hotels, resorts and boutique B&Bs, the competition for their attention has never been fiercer. This makes one thing abundantly clear: Branding isn’t just a concept. It’s a hotel brand's secret weapon.
