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Why Aren’t Luxury Brands Signing India’s Cricketers?
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their their diverse fanbase.
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their their diverse fanbase.
