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Weleda unveils most comprehensive rebrand in 100-year history
Weleda has unveiled a new brand identity comprising a re-design of its logo, corporate design and overall brand presence. This is the first comprehensive overhaul of its branding since the natural beauty brand’s inception some 100 ago. The post Weleda unveils most comprehensive rebrand in 100-year history appeared first on Global Cosmetics News.
THE WHAT? Weleda has unveiled a new brand identity comprising a re-design of its logo, corporate design and overall brand presence. This is the first comprehensive overhaul of its branding since the natural beauty brand’s inception some 100 ago.
THE DETAILS The new Weleda logo remains true to its anthroposophic-inspired typography while evolving into a finer, more elegant, and contemporary design. The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s knowledge in medicinal plants and reinforces its Swiss heritage with the phrase ‘Swiss Natural Science’.
THE WHY? International CEO Tina Müller, explains, “Our brand identity is now more modern, clear, and elegant – while staying true to our roots and values. Refreshing a century-old brand is a significant responsibility. But I believe this evolution reflects the vision of our founders. Ita Wegman and Rudolf Steiner dedicated their lives to continuous development.”
The post Weleda unveils most comprehensive rebrand in 100-year history appeared first on Global Cosmetics News.
