Waitrose brings back Warburtons after two years
Waitrose has begun selling a selection of Warburtons products again after more than two years since they were pulled from shelves.
Waitrose is selling a selection of Warburtons products again after more than two years since they were pulled from shelves.
The upmarket grocer had stopped selling the bakery brand’s ranges following a commercial dispute over the price of crumpets and other goods.
A Waitrose spokesman told The Telegraph: “We’re very pleased to toast the return of Warburtons crumpets and we know that our customers hole-heartedly welcome the fact that they’re back.”
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The bakery brand’s return follows the arrival of former Tesco boss Jason Tarry as chairman of Waitrose’s parent company, John Lewis Partnership.
Tarry’s arrival comes at a pivotal time for the grocer as it looks to recover the market share it lost to rivals such as M&S during the cost-of-living crisis.
During his time at the UK’s biggest grocer, he played a major role in ex-CEO Sir Dave Lewis’ “Project Reset”, a shake-up of the range of products sold by Tesco.
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