US shoppers averaged $700 on TikTok Shop in the last year

Gen Z in particular uses the app’s shopping feature the most and increasingly trusts influencers, according to a report by Partner Centric of American consumers under 60.

Mar 20, 2025 - 18:32
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US shoppers averaged $700 on TikTok Shop in the last year

Gen Z in particular uses the app’s shopping feature the most and increasingly trusts influencers, according to a report by Partner Centric of American consumers under 60.