US denim giant Levi's reshapes leadership to drive retail growth
Levi Strauss & Co. announced strategic leadership changes to accelerate its shift into a top-tier denim lifestyle retailer. The company aims to enhance speed, reduce complexity, and foster innovation while prioritising consumer needs. CEO Michelle Gass emphasised aligning structure with strategy to drive sustainable, profitable growth and solidify Levi’s position as an iconic lifestyle brand.
Levi Strauss & Co. announced strategic leadership changes to accelerate its shift into a top-tier denim lifestyle retailer.
The company aims to enhance speed, reduce complexity, and foster innovation while prioritising consumer needs.
CEO Michelle Gass emphasised aligning structure with strategy to drive sustainable, profitable growth and solidify Levi’s position as an iconic lifestyle brand.
