US brand Levi’s & Beyoncé unveil Pool Hall a bold denim celebration
Levi’s and Beyoncé debut Pool Hall, the second chapter of the REIIMAGINE campaign, reinterpreting the iconic 1991 Levi’s ad. Directed by Melina Matsoukas, the film features Beyoncé in a denim-on-denim look, facing Timothy Olyphant in a high-stakes pool game. The campaign celebrates Levi’s heritage and individuality, launching globally with digital, social, and brand activations.
Levi’s and Beyoncé debut Pool Hall, the second chapter of the REIIMAGINE campaign, reinterpreting the iconic 1991 Levi’s ad.
Directed by Melina Matsoukas, the film features Beyoncé in a denim-on-denim look, facing Timothy Olyphant in a high-stakes pool game.
The campaign celebrates Levi’s heritage and individuality, launching globally with digital, social, and brand activations.
