UK retailer M&S launches ‘Make an Understatement’ underwear campaign
Marks & Spencer is launching its first cross-business underwear campaign, ‘Make an Understatement’, spanning womenswear and menswear. M&S leads the UK market in both categories, with 39.5 per cent in bras and 19.2 per cent in men’s underwear. The campaign highlights contemporary design, comfort, and innovation, featuring new 360 Flex technology. Launching February 20, it will reach 183 million people.
Marks & Spencer is launching its first cross-business underwear campaign, ‘Make an Understatement’, spanning womenswear and menswear.
M&S leads the UK market in both categories, with 39.5 per cent in bras and 19.2 per cent in men’s underwear.
The campaign highlights contemporary design, comfort, and innovation, featuring new 360 Flex technology.
Launching February 20, it will reach 183 million people.
