Skift

TUI to Launch New Experiences Aimed at Locals

The new deal with Fever is tapping into Generation Z and Millennials' preferences for experiences over material goods, and giving TUI a new opportunity for sales with locals. -Jade Wilson

Feb 24, 2025 - 15:21
 0
TUI to Launch New Experiences Aimed at Locals
Skift Take: The new deal with Fever is tapping into Generation Z and Millennials' preferences for experiences over material goods, and giving TUI a new opportunity for sales with locals. -Jade Wilson

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