Tudor’s CEO: ‘We decided to put some money on the table’

Eric Pirson reflects on the brand’s increased focus on sport partnerships, its differences with Rolex and its wider strategic moves

May 18, 2025 - 11:52
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Tudor’s CEO: ‘We decided to put some money on the table’
Eric Pirson reflects on the brand’s increased focus on sport partnerships, its differences with Rolex and its wider strategic moves