Forbes - Retail

Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, industry insiders say.

Apr 9, 2025 - 15:31
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Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, industry insiders say.
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