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Tourist shopping spend in Italy was €22 billion in 2024
Tourists in Italy spent €22 billion in the country's stores in 2024, and 2.4 million tourists (up 14% over 2023) travelled to Italy with shopping their main reason for visiting.
Tourists in Italy spent €22 billion in the country's stores in 2024, and 2.4 million tourists (up 14% over 2023) travelled to Italy with shopping their main reason for visiting.
