Top Features of the Best Law Firm Websites of 2025: Strong Branding

Far too many law firm websites emphasize the default commonalities of legal work rather than focusing on what makes their practice unique and attractive to clients. What do I mean by default commonalities? If I say, “law firm website,” what do you imagine? Perhaps law books, scales of justice, gavels, Greek columns, and serious-looking people in suits.

When it comes to creating a strong brand for your firm’s website, avoid these traditional, staid, and often dull representations. Instead, think of your client, their situation, and what speaks to them. You want to convey to them that they’ve come to the right place.

A Sense of Belonging

We each have an instinctive understanding of a strong brand; how an image, font, or color scheme evokes emotions. You naturally make assumptions about products bearing the Apple logo or the Nike swoosh. You could tell me “that’s from Coca-Cola” or “that’s from Disney” just by the font I chose, irrespective of the words written.

Similarly, use your site’s layout, colors, and images to send a consistent message designed to attract your ideal client. If you practice appellate law, maybe dark colors, traditional, heavy typefaces, and Greek columns fit. But if you run an ADR practice, you’d choose a different design palette; perhaps muted colors, lighter fonts, and images that speak to reconciliation.

Design in Action

Output Law, one of our Best Law Firm Websites of 2024, offers a prime example of using branding to speak to a prospective client population. Output Law’s website is a testament to how a law firm effectively reflects its creative clientele through modern and engaging design elements.

Unlike typical law firm webpages, Output Law’s site is vibrant and visually appealing. It uses bright colors and interesting shapes, almost resembling a modern art gallery more than a conventional law firm site. Their design choice immediately sets them apart and aligns with their target audience in creative fields such as music, arts, film, and audiovisual industries.

Minimal verbiage ensures that visitors get the necessary information without feeling overwhelmed. For instance, the “Clients and Industries” section provides detailed insights into the firm’s areas of expertise, showcasing their work with various creative sectors. This approach highlights their versatility and reinforces their understanding of the creative industry’s unique needs.

Design that Directs the Visitor

A standout feature of Output Law’s website is its user-friendly interface. The prominent “Book a Consultation” button at the top right corner makes it easy for potential clients to engage with the firm. This clear call-to-action ensures that visitors know how to reach out when they’re ready.

Moreover, Output Law’s social media strategy is refreshingly different from most law firms. Instead of a LinkedIn account that lists credentials and case histories, they link to their Instagram page. This platform, often the choice for creative professionals, extends their branding seamlessly, with the same colors and design elements carried over from the website. Furthermore, their Instagram posts focus on providing valuable information for creatives, such as tips on contract negotiations and protecting intellectual property. Output Law’s strategy both builds their brand and positions them as a knowledgeable and approachable resource for creative professionals.

Wrap-up

Output Law’s website serves as an excellent example of strong branding for a targeted law firm. Its clean, sharp, and engaging appearance communicates to prospective clients that this firm understands and caters to their needs.

When thinking about your website, break away from traditional law firm aesthetics and embrace a design that resonates with your audience. Review our guide on law firm website design to learn more about incorporating clear and professional elements into your site.

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