Tired of trying: How retailers can help online shoppers avoid decision fatigue

By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by Mastercard.When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith, Vice President UK&I and Northern Europe for Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.

Feb 9, 2025 - 22:30
 0
Tired of trying: How retailers can help online shoppers avoid decision fatigue
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by Mastercard.

When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith, Vice President UK&I and Northern Europe for Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.