Tired of trying: How retailers can help online shoppers avoid decision fatigue
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by Mastercard.When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith, Vice President UK&I and Northern Europe for Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.
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When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith, Vice President UK&I and Northern Europe for Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result.