Thierry Guibert, CEO of Lacoste: 'Our ambition in the American market is significant'
Lacoste Flagship in New York. Credits: Lacoste. French fashion brand Lacoste (MF Brands group) inaugurated its New York flagship store on Thursday. A prime location on 5th Avenue now houses the brand's products, reflecting its strong financial performance. The store, spanning nearly 10,000 square feet, is presented as "a showcase of Lacoste's expertise in the US," according to the press release sent to FashionUnited. Its layout is structured around a wide range of offerings: the spring/summer 2025 runway collection, the women's line, and an exclusive in-store capsule collection on the ground floor, as well as footwear, a Polo Wall, underwear, and the Sport Performance line. The brand has also created a deconstructed tennis court that extends from floor to ceiling, recalling its historical origins with the sport. Lacoste Flagship in New York. Credits: Lacoste. Thierry Guibert, CEO of Lacoste, indicates that the brand has "very great potential in the US." He also admits: "Our ambition in the American market is significant." The company aims to double its activity there. The opening of this flagship store is part of the company's desire to continue developing its presence in the region. The location "will allow us to present all of our collections on one of the most prestigious avenues in the country and the world," adds the executive. Lacoste currently has 1,100 stores worldwide, including 198 in the Americas. The brand recorded nearly three billion euros in 2024. Its Perfume segment is also thriving, with sales approaching 27 million euros in the third quarter of 2024. Lacoste Flagship in New York. Credits: Lacoste. Lacoste Flagship in New York. Credits: Lacoste. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
French fashion brand Lacoste (MF Brands group) inaugurated its New York flagship store on Thursday. A prime location on 5th Avenue now houses the brand's products, reflecting its strong financial performance.
The store, spanning nearly 10,000 square feet, is presented as "a showcase of Lacoste's expertise in the US," according to the press release sent to FashionUnited. Its layout is structured around a wide range of offerings: the spring/summer 2025 runway collection, the women's line, and an exclusive in-store capsule collection on the ground floor, as well as footwear, a Polo Wall, underwear, and the Sport Performance line.
The brand has also created a deconstructed tennis court that extends from floor to ceiling, recalling its historical origins with the sport.
Thierry Guibert, CEO of Lacoste, indicates that the brand has "very great potential in the US." He also admits: "Our ambition in the American market is significant." The company aims to double its activity there. The opening of this flagship store is part of the company's desire to continue developing its presence in the region. The location "will allow us to present all of our collections on one of the most prestigious avenues in the country and the world," adds the executive.
Lacoste currently has 1,100 stores worldwide, including 198 in the Americas. The brand recorded nearly three billion euros in 2024. Its Perfume segment is also thriving, with sales approaching 27 million euros in the third quarter of 2024.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
This article was translated to English using an AI tool.
