These Bugatti Tourbillon Options Cost More Than Some Supercars

This level of customization comes with the territory

If there is one thing that the upper echelon of big spenders love to do with their fancy, schmancy things, it's making sure that they leave their mark on it. In the world of fashion, extra bells and whistles and added personalization are the name of the game for some expensive and fashionable leather goods brands. For example, Parisian fashion brands Louis Vuitton and Goyard offer their customers the opportunity to add a hand-painted monogram to their items— a bold, hand-painted mark of their initials in any color, font, or size they like on leather goods and luggage that can cost upwards of thousands of dollars.

Cars are no different. Luxury automakers like Rolls-Royce and Bentley will go above and beyond to accommodate one's tastes, as programs like the Double R's Bespoke program and Bentley's Mulliner unlock a new world of possibilities for owners and their checkbooks.

However, the storied French hypercar atelier Bugatti is adding a new meaning to extravagance, as new details about its latest model, the Tourbillon, are shaping up to be a big spenders' dream and their accountant's worst nightmare.

One million dollars for...what?

According to a report by TheSupercarBlog, a leaked order sheet revealed that some of the options that Bugatti Tourbillon customers can add have eye-watering price tags that seem closer to the price of actual supercars. The order sheet, which was briefly shared and then deleted from Instagram, showed that someone could spend close to a million dollars to configure their Tourbillon to their liking.

For starters, the Equipe Pur Sang configuration is a $240,000 performance package that includes various upgrades throughout the whole car. According to Bugatti, the package, which translates to 'Thoroughbred Team' in English, "pays emphatic visual testament to the Tourbillon’s incomparable performance and Bugatti’s motorsport history." It includes aerodynamic upgrades like an upgraded front splitter, rear wing, and rear diffuser, special seats with special embroidery, 23 additional exterior colors, 20 more leather options, 10 additional Alcantara choices, and seven new carpet colors for customers to choose from. It also includes special wheels and an advanced "purpose-built" exhaust system featuring eight exhaust pipes.

However, the Equipe Pur Sang option is not the most expensive option for this specific car. That honor goes to the Matt Vermillion Carbon and Matt Red paint job, which cost an additional—hold your breath—$360,000. For reference, that eclipses the $241,300 base price for the Porsche 911 GT3 RS, the $346,950 base price for the Ferrari 296, or roughly 12 bog-standard Toyota Priuses (based on a $28,350 base price).

Other expensive options include $65,000 in additional personalization upgrades for the car's watch-like gauge cluster. Gold-plated accents for that cluster come in at an additional $20,000, or about the same price as a new Mitsubishi Mirage or a Nissan Versa. The Tourbillon's Sky View glass roof panels cost $75,000, while the ‘Performance Noir’ mesh grille inserts and a black exhaust coating cost an extra $25,000 and $15,000, respectively. To top it off, anyone wanting to travel with their Tourbillon might opt for the luggage set that includes a weekend and two garment bags matched to the car's exterior paint job. Those cost $36,000, about the same price as a well-equipped Honda Accord.

Final thoughts

It is no secret that the highest-income people are spending like there is no tomorrow. According to a recent analysis from credit rating bureau Moody’s published in The Wall Street Journal, American households with the top 10% of incomes, those that make $250,000 or more per year, account for nearly half of all consumer spending in the country. In the 1990s, this bracket accounted for only about 36%, prompting economists to signal that economic growth is now unusually reliant on the richest Americans.

However, this situation is making luxury automakers a heck of a lot money. Even though Ferrari CEO Benedetto Vigna recently told The Telegraph that he wanted to police its customers' more "garish" customization and personalization choices, even though it accounts for a large portion of its earnings. In 2024, Ferrari sold just 13,752 vehicles but grossed around €1.3 billion ($1.35 billion) from its "Atelier" and "Tailor Made" personalization programs last year, accounting for about a fifth of the Prancing Horse's overall revenues.

As for Bugatti, it isn't surprising that Tourbillon options cost as much as they do. It's a Bugatti, after all. For many non-car enthusiasts, its reputation and distinction are built off the fact that it produces cars worth millions of dollars, and this revelation pretty much reinforces that.