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The Rising Prevalence of the Asset&Light Model in the Hotel Industry
The asset&light model, where major hotel brands allow owner&investors to use their brand, has proven successful since its first implementation by Marriott in 1993. This model enables companies to expand without heavy capital dependence, thus presenting an attractive investment strategy in the hotel industry.
The asset&light model, where major hotel brands allow owner&investors to use their brand, has proven successful since its first implementation by Marriott in 1993. This model enables companies to expand without heavy capital dependence, thus presenting an attractive investment strategy in the hotel industry.
