The Rise Of The Luxury Egg: How Seasonal Premiumisation Turned Chocolate Into A Status Symbol
In today’s cautious-yet-curious consumer landscape, Easter has become the perfect testing ground for this approach. The pressure to spend is lower than at Christmas, and the sentiment is more joyful than transactional.
In today’s cautious-yet-curious consumer landscape, Easter has become the perfect testing ground for this approach. The pressure to spend is lower than at Christmas, and the sentiment is more joyful than transactional.
