The Perfume Shop sees Valentine’s sales spike with 240,000 bottles sold
The Perfume Shop enjoyed a “strong post-Valentine’s sales” period with over 240,000 bottles of perfume sold between 1 February and 14 February.
The Perfume Shop enjoyed a “strong post-Valentine’s sales” period with over 240,000 bottles of perfume sold between 1 February and 14 February.
The UK’s largest specialist perfume retailer saw a 34% increase in retail sales across both classic and new perfumes, alongside a 50% rise in gift set sales compared to the same period in 2024.
The Perfume Shop also experienced a surge in last-minute shoppers, with its busiest online day recorded on 12 February. The retailer saw a 7% year-on-year increase in perfume purchases on that day, with many customers taking advantage of its half-price next-day delivery service.
-
Related Story
-
Its personalised services also saw a rise in demand, with over 39,655 ribbons and 983 engraved perfumes delivered to customers — a 2% increase on 2024 figures.
The Perfume Shop trading director Andrea Rickard said: “Perfume is more than a gift; it’s an expression of love, thoughtfulness, and care. We knew that this Valentine’s Day, customers were looking for that extra special something. Whether they were exploring something new or enhancing their partner’s fragrance wardrobe, The Perfume Shop had everything they needed to create an unforgettable Valentine’s Day.”
The retailer’s collaboration with Deliveroo also proved successful, with 111 Valentine’s Day orders delivered in time for the big day.
Among the top-selling fragrances for women were Lancôme La Vie Est Belle, Yves Saint Laurent Black Opium, Prada Paradoxe, Euphoria, and Pascal Morabito. For men, the best sellers included Dior Sauvage, Hugo Boss Night, Bleu De Chanel, Burberry Touch For Men, and Joop! Homme.
Click here to sign up to Retail Gazette‘s free daily email newsletter
