The Death of Subculture: How Cult Dressing Evolved into Mainstream Culture

Joy in Freedom of Expression

Beyond Netflix documentaries and newspaper headlines, in the context of fashion, “cult dressing” refers to a sartorial trope associated with specific subcultures or underground movements, where clothing choices are often used as a form of rebellion, identity or self-expression that is distinct from mainstream fashion. These subcultures could include groups like punk, goth, grunge, skaters or alternative styles that rejected conventional fashion norms. Cult dressing is typically defined by its exclusivity and uniqueness, often showcasing a specific set of aesthetics — such as do-it-yourself (DIY) fashion, obscure designer pieces or unconventional ensembles that signal membership in a specific cultural or social group. This style is usually adopted by those who want to differentiate themselves from the mainstream, often as a form of resistance or individuality.

As fashion becomes more inclusive and accessible, consumers are now able to express their authentic selves without the barriers that once kept certain styles exclusive. This democratisation of fashion means that people from all walks of life can find joy in dressing uniquely, without feeling restricted by mainstream fashion’s norms. The key idea is that these styles were once rare, niche and inaccessible to the broader public, but as fashion becomes more democratised through social media and collaborations between high fashion and mass-market brands, these once “cult” styles are increasingly absorbed into the mainstream, losing some of their distinctiveness and rebellious power.

The Rise of Social Media and the Death of Subcultural Significance

@cynicalneoprincess If last night was anything to go by I guess I can expect a looot of Chappell Roan comparisons over the next few years. But I need everyone to know I was doing the whole white face drag look before I ever knew who she was Read More